Your farm-to-table claim is global. Can you prove it in every market?

In 2013, frozen beef products across Europe tested positive for undeclared horse meat. The products were labelled correctly, according to the paperwork. The supply chain behind the label was doing something else entirely. That’s the traceability problem in a single, well-known scandal, and food and hospitality brands are still living with a version of it […]

Your customers don’t trust the AI answering them. Do you know what it’s actually saying?

Most international brands now have AI somewhere in their customer service: a chatbot handling first contact, an AI copilot drafting agent replies, a voice system triaging calls. It typically rolls out as one platform, designed centrally and pushed out market by market. What doesn’t travel with it is any guarantee that the experience lands the […]