Everyone’s diversifying supply chains in 2026. Fewer are diversifying how they sell into them.

2026 has turned supply chain diversification into board-level orthodoxy. More than 40% of companies plan to further diversify their sourcing this year, and three-quarters of retail supply chain leaders say tariff turbulence is actively redefining their strategy. Single-country dependency is being replaced with layered sourcing across multiple regions, and Southeast Asia’s share of global sourcing […]