August 18, 2026

CETA is live. Here’s what to actually do in thenext 90 days.

Table of content

Colin Jones

Export Preparation

The UK–India Comprehensive Economic and Trade Agreement came into force on 15 July 2026, alongside a companion agreement on social security contributions. After three years of negotiation, that’s no longer news you can file away for later. It’s a live legal framework, and it changes what UK exporters to India, and Indian exporters to the UK, are entitled to from today.

The trouble with a trade agreement this size is that “it’s in force” and “we’re ready to use it” are two different things. CETA runs to around 30 chapters, covering goods, services, digital trade, intellectual property, investment and professional mobility. Most of the commercial benefit sits in the detail: which tariff lines qualify, what rules of origin apply, and whether your paperwork actually supports the lower rate you’re now entitled to.

What’s changed, in practical terms

Tariff reductions apply immediately in some categories and phase in over five, ten or fifteen years in others. A UK exporter of Scotch whisky, for example, sees duty into India halved straight away, falling further over the next decade. Automotive tariffs step down on a longer, more complex schedule that depends on vehicle type. On the UK side, the vast majority of Indian goods imports now qualify for duty-free access. None of this is automatic, it depends on correctly classifying your product and proving where it was made.

Authorised Economic Operator status also matters more than it did a month ago. AEO-enrolled traders get expedited treatment under CETA’s customs provisions, including simplified electronic documentation. If you export regularly and don’t hold AEO status, this is the year to look at it.

“It’s in force” and “we’re ready to use it” are two different things. The saving sits in the classification and the paperwork, not the headline.

What to do before the end of September

  • Check whether your products fall under the new tariff schedule, and at what rate, the classification, not the agreement’s existence, determines your saving.
  • Confirm your goods meet the rules-of-origin requirements needed to claim preferential tariff treatment; a lower duty rate is worthless if you can’t evidence eligibility.
  • Review pricing and quotes issued to Indian buyers or from Indian suppliers, tariff assumptions baked into contracts before July may now be out of date, in your favour or against it.
  • If you send staff to India for project work, sales visits or technical support, check the professional mobility provisions, CETA eases some of the friction here, but the detail is sector-specific.
  • If you’re not already AEO-registered and trade at volume, get the application process started rather than assuming the benefit will simply appear.

Where this usually goes wrong

The companies that miss out on CETA’s benefits aren’t the ones who haven’t heard of it — they’re the ones who assume it applies automatically. A trade agreement changes what’s possible; it doesn’t change your documentation, your customs classification or your contracts unless someone does that work. That’s the gap between a headline and a genuine commercial advantage.

If you haven’t reviewed your export readiness since before July, it’s worth doing now rather than waiting for a shipment to be delayed or a competitor to move first.

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