In this guide:
Africa is a continent of 54 sovereign markets, not a single commercial environment. This guide examines North, West, East and Southern Africa, covering legal traditions, investment frameworks, regional trade blocs, the AfCFTA, routes to market and the cultural practices that shape how business is done.
You’ll learn:
How the major regions and anchor markets differ, how OHADA and regional blocs affect cross-border activity, when to use a subsidiary, joint venture, representative office, distributor, free-zone entity, franchise or public-private partnership, and why local counsel, partner selection and in-market research are essential.
